Because the rescue cats are also worth getting funds in crowdfunding.
Written by Tamar Arslanian

Sally Williams is an equal opportunity animal lover, but when it comes to founding her second nonprofit, she decided to put the spotlight on smaller cat-focused organizations. But how do we do that?

Most charities receive funding through four channels: individual donors, grants, fundraisers, and corporate donors. Williams has learned from past experience that fundraising requires upfront funding and is unpredictable. Grants to cat-focused groups have been on the decline, but the number of applicants has been on the rise. Receiving steady donations from individuals has not been easy. All that was left was corporate donations.

When a house fire breaks out in a nearby area, Sally finds businesses working together to help victims. If businesses work together effectively to help families, why doesn’t the entire cat community work together?She’s no stranger to personal crowdfunding, and she’s convinced businesses can do the same. I was. With this revolutionary new fundraising approach, Mission Her Meow was born.

While individual giving and fundraising are still important to Mission Meow, our approach of coordinated giving from over 200 companies each year is what makes Mission Meow truly unique. Each month, the organization pools funds to support a different small cat nonprofit. Donating her $10,000 or more to a local rescue or trap/neuter/rescue (TNR) group could be life-changing and enable the purchase of a transport van. Catio Construction, or creation of a neonatal unit.

mission meow officially launches its fundraising efforts with a launch event on October 1st. Catsbury Park At Asbury Park, New Jersey. As the first grant recipient, Catsbury Park has pledged to use the funds for expansion. By more than doubling the store area, it is possible to create a medical isolation room for cats and greatly expand the transfer room.

Mission Meow was founded by animal advocacy groups looking for innovative ways to increase charitable giving to cat-focused nonprofits.Mission meow needs a business partnership and Donations to accomplish the mission.

Tell us a little bit about yourself and how your love and service to animals developed.

I love to say I was born that way. When her mother was pregnant with me, Sandy the cat slept on her stomach and after I was born, she slept with me in the cage. Sandy was always with me and she was my first cat lover in my life. In my pre-teen years, I started feeding neighborhood cats, and when I finally went on my own, I always had at least two cats of my own.

After a 25-year career in retail, he suffered from several autoimmune diseases and was forced to change jobs. I wish it wasn’t because of my illness, but it was the best thing that ever happened to me. I became a shelter volunteer and interacted with the cats when I felt like it. I was really healed while I went to see the cats. My involvement with shelter cats inspired me to train as a feline behaviorist and animal Reiki practitioner, eventually becoming the founder and director of a non-profit organization. I currently have 4 of her wonderful cats named Jonesy, West, Henry and Jameson.

You run a successful non-profit, The Brodie Fund, which helps families of pets with cancer. What inspired you to switch gears and start Mission Meow?

The Brodie Fund has given an incredible six and a half years to pets battling cancer, but living in a world of pet cancer is very difficult. Closing the Brody Foundation was incredibly hard because it was my passion and much needed, but it also caused a lot of grief and ultimately burnout. there was. After being away from the nonprofit world for a while, my love of helping animals called out to me again and I decided to focus on being a little less emotionally drained.

How did you come to the decision to focus the nonprofit on cats?

There are several reasons for our focus on cats, but the main reason is that the cat community is underserved. There are many small, cat-focused nonprofits doing amazing things with very little money. Having been in the world of feline behavior and advocacy, I knew I could use my connections to build a strong board and source great business partners.

How does Mission Meow work?

Mission Meow combines a unique business donation crowdfunding method with personal donations and merchandise sales to maximize fundraising. This three-pronged approach allows us to raise more money and make a real difference to our grant recipients.

What makes Mission Meow unique?

Crowdfunding with business donations is exactly what makes us unique. Companies register as partners that commit to making annual donations according to their budget. By crowdfunding from hundreds of companies and collecting donations to different cat-focused nonprofits each month, we can create meaningful change in those organizations.
Our goal is to acquire 200 business partners per year. At an average of $600 a year per business partner, he can give $10,000 in grants to different cat-focused nonprofits each month. This is before counting individual donations and merchandise sales. And corporate and individual donors alike can see exactly how their donations benefit each organization.

How do you choose which organizations receive Mission Meow’s monthly grants?

After the October release, we plan to post the application on our website. There are standards that each organization must meet. We are focused on helping small nonprofits where $10,000 can make a big impact. A specific project or need should be outlined and committed to.

The Mission Meow Grant Recipients Committee scrutinizes all applicants by reviewing applicant proposals and conducting interviews with each nonprofit leadership team. After being accepted, the organization must sign a memorandum of understanding on the grant (specifically how it will be used) along with a commitment to follow up with photos of the completed project/initiative. We want all donors (individuals and businesses) to see how our grants have impacted profitable nonprofits and share in the joy of making dreams come true.

What do you think is the biggest challenge facing cats in today’s society?

Wow, that’s a big question, but I think I’m even. As a preface, I love dogs, but cats don’t get the same level of attention in our society, except in homes where we love dogs dearly.

Felines are the number one pet in the United States in abundance, but that’s not reflected anywhere. A cat is 50% less likely to have an annual checkup than a dog. Pet shop cat corners are smaller than dog corners. TNR Despite the need to reduce feral cat numbers, it is still a controversial topic in many places. Cats are often undernourished, leading to health problems and health problems. obesity. These are all challenges, but I believe that all challenges are surmountable and ultimately achievable thanks to the amazing cat community that I am so proud to be a part of.

Find a pet for adoption on Mission Meow or find a foster cat near you.

Photo credit: Mission Meow

Tamar Arslanian is the founder of popular blog Ihabe Cat and the author of the book buy a new york cat written in new york times, USA Today and N.new york post. She does marketing for pet brands, consults on social media, and writes for a number of publications (i.e. Buzzfeed, Dodo, Catstar), who shares foster care from time to time with two rescue cats in her home. In his day job, Tamer has served as VP of Account Management for many of New York City’s top advertising agencies.

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